Our Marketing Fundamentals 101 course provides an essential foundation for anyone looking to dive into the dynamic world of marketing. It is your comprehensive, hands-on course, designed to cover everything you need to know about marketing principles, strategies, and creating your first marketing plan. Whether you’re new to marketing or looking to refine your skills, this course will provide you with a solid foundation to confidently navigate the marketing world.
Training Objectives:
Understand Core Marketing Principles: Grasp the fundamental concepts of marketing, including the definition, purpose, and importance of marketing in business. Master the 7 Ps of Marketing: Gain in-depth knowledge of the 7 Ps: Product, Price, Place, Promotion, People, Process, and Physical Evidence.
Analyze Market Dynamics: Learn to analyze market trends, consumer behavior, and competitive landscapes to inform marketing decisions.
Optimize Marketing Mix: Understand how to optimize the marketing mix to achieve business goals effectively.
Build your business marketing plan from A-Z.
Build Customer-Centric Strategies: Learn how to create marketing strategies that prioritize customer needs and preferences.
Foster Innovation in Marketing: Encourage innovative thinking in marketing practices and strategies.
Measure and Evaluate Marketing Effectiveness: Understand the importance of metrics and KPIs in measuring the success of marketing activities.
Key Learning Points:
Ability to articulate basic marketing concepts and their significance in the business environment.
Proficiency in identifying and leveraging each component to craft effective marketing strategies.
Ability to adjust the 7 Ps to maximize marketing performance and business outcomes.
Ability to develop customer-focused marketing tactics that enhance customer satisfaction and loyalty.
Capability to introduce creative and effective marketing solutions that differentiate your brand in the marketplace.
Ability to use analytical tools and techniques to assess the performance of marketing campaigns and strategies.
Who Should Attend
Junior Marketing Managers looking to strengthen their foundational knowledge
Aspiring Marketing Managers aiming to step into a managerial role
Business owners or entrepreneurs seeking to understand marketing principles
Professionals transitioning into marketing roles from other fields
Marketing team members wanting to align with their managers’ strategies